2013 NOMINEES / Design For Identity

Agency:

NH1 Design Pvt. Ltd.

Client:

Birthplace Healthcare Private Limited

A birthplace is about being born at many levels. The birth of a child in turn gives life to myriad relationships. So the Birthplace as a brand is a cradle for many phenomena—the birth of a mother, of a father, of hope, of new beginnings; of a brand new journey, amongst other births.

A simple, fluid letter B features a line that connects its outer protuberance to a blossoming heart inside, representing the life growing within the mother’s womb. It is a delicate symbol of one of the deepest and strongest bonds on earth—a mother and child connected by the nurturing umbilical cord.

The identity in some explorations indicates the progress of the precious life over 9 months. The heart motif gradually blossoms in size till birth, when it is no longer inside the Letter B (womb) but outside, a living, breathing entity.

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Award
Credits

Creative Director

Neha Tulsian

Design Director

Neha Tulsian

Designer

Neha Tulsian

Copywriter

Neha Tulsian

Illustrator

Neha Tulsian

Typographer

Neha Tulsian

Printer

Pragati Offset Pvt. Ltd.

Account Servicing

Neha Tulsian

Client Contact Person

Tarun Siripurapu
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questra Пестюк Чеслав Фанис Джураев Константин Мамчур Станислав Кравцов AGAM Atlantic Global Александр Прочухан Абакумов Андрей
questra Пестюк Чеслав Фанис Джураев Константин Мамчур Станислав Кравцов AGAM Atlantic Global Александр Прочухан Абакумов Андрей