Art Direction for Poster/ Press Advertising
Awards
Client Procter & Gamble
Brand Duracell
Agency Grey Worldwide
Brief To communicate the longevity and performance of Duracell Alkaline Batteries.
Location & Scale We placed the ad in local and national newspapers and as posters in electronic stores, major toy stores and supermarkets.
Solution We used the positive & negative of a battery to tell human stories that come from the battery’s performance. To cut through the clutter, we communicated the universal truth that there is another side to anything and there is such a thing as too much of a good thing, even when it comes to the performance.

 

Duracell Positive & Negative- Console

Duracell Positive & Negative- Dock

Duracell Positive & Negative- Monkey