Graphic Design for Communication
Client Taste For Life
Brand Taste For Life Chutney
Agency Curry Nation
Description ‘Taste For Life’ is an Indian brand that manufactures chutney (condiment of Indian origin) and flours. ‘Chutneys made with special Indian chilies & garlic’ was the brief. When you taste something spicy, the first thing you do is, take your tongue-out. This gesture is also depicted in many ancient Indian paintings for various reasons. Rakshasi is one of them and means a female demon. According to Hindu mythology, Indian Goddesses would get into a demon avatar to kill the evil. Like Kali Mata, Hidimba etc. ‘’Rakshasi’ is synonymous to the tongue out angry look. India is filled with art forms & illustrations styles of Gods & Goddesses. Madhubani is a popular one.

 

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