Branded Environments
Client Indiabulls Group
Brand Indiabulls Group
Agency Alok Nanda and Company
Description Our task was to transfer the ambitious spirit of the Indiabulls Group into an art installation. One that instantly conveyed a sense of the scale and drive of Indiabulls to the employees and business partners visiting the HQ.A grand total of 10600 cubes were suspended together to form an installation weighing 6.5 tons. The sheer scale of the suspended man with wings on first glance conveys the ambitious drive of Indiabulls. The viewer’s changing POV reveals currency symbols to show Indiabulls’ beginnings as a financial company. The static structure cleverly uses the viewer’s walk across the atrium to change form.

 

Indiabulls---The-Rising---man-with-wings  IMG_9840  IMG_9886