2014 In-book Winners – Kyoorius Design Awards http://localhost/awards.kyoorius.com/2014/design 2014 Fri, 22 Feb 2019 08:51:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 NIDO http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/nido/ Mon, 25 Aug 2014 10:09:17 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2771  

Graphic Design
Client Dish Hospitality
Brand Nido
Studio BHA Future Co.
Description Nido is a continental fine dining venue in Bandra’s Union Park, catering to an up market, international clientele. The name Nido translates from the Italian as either ‘nest’ or ‘hangout’. Materials had to capture both senses of the name, while still appealing to the sensibilities of one of Mumbai’s priciest areas. Everything had to nod the natural world while remaining slick and urbane, had to capture the eye of a savvy client base while remaining playful and relaxed.

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Object Tears http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/objects-tears/ Mon, 25 Aug 2014 10:09:10 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2766  

Graphic Design
Client Pidilite
Brand Fevikwik
Agency Ogilvy & Mather Pvt. Ltd.
Description Brief
To promote Fevikwik as an instant adhesive among homemakers.

Insight
A lot of things are very dear to us. Any kind of harm to them breaks our heart. For every such kind of breakage, there’s Fevikwik.

Solution
Graphic posters depicting the emotional pain that a broken object causes were put up at Pidilite Hobby Stores across the city.

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Lasts For Ages http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/lasts-for-ages-2/ Mon, 25 Aug 2014 10:07:45 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2764  

Illustration for Design
Client Procter & Gamble
Brand Duracell
Agency Grey Worldwide
Description The genesis of Duracell’s ‘Lasts for Ages’ campaign is derived from a simple truth: though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing use of disposable batteries, people in india look for durability. Duracell wanted to reinforce its commitment to producing longer lasting batteries, but with a fresh approach to its identity. Our key insight was that technology develops over time, just as people do. Using superimposed illustrations, we told a story that shows how gadgets age and change, but the batteries we use have always stayed with us.

 

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Lasts For Ages http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/lasts-for-ages/ Mon, 25 Aug 2014 10:05:34 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2754  

Graphic Design
Client Procter & Gamble
Brand Duracell
Agency Grey Worldwide
Description The genesis of Duracell’s ‘Lasts for Ages’ campaign is derived from a simple truth: though the Indian consumer now holds greater purchasing power, they also want better value for money. Despite the increasing use of disposable batteries, people in india look for durability. Duracell wanted to reinforce its commitment to producing longer lasting batteries, but with a fresh approach to its identity. Our key insight was that technology develops over time, just as people do. Using superimposed illustrations, we told a story that shows how gadgets age and change, but the batteries we use have always stayed with us.

 

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100% Zine http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/100-zine/ Mon, 25 Aug 2014 10:03:49 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2751  

Magazine Design
Client 100% Zine
Brand 100% Zine
Agency 100% Zine
Description 100% is an Indian visual art ZINE that showcases contemporary designers and artists from various fields like illustration, fine art, graphic design, photography, etc. Each issue has 100% focus on one topic. Artists are invited based on theme and approach. The purpose of this exercise is to bring together work of artists from different backgrounds, sensibilities and aesthetics in one publication – like a themed curated exhibition in your hands

 

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The Biker’s Code Book http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/the-bikers-code-book/ Mon, 25 Aug 2014 10:02:25 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2746  

Book Covers
Client Castrol India Limited
Brand Castrol Power 1
Agency Ogilvy & Mather Pvt. Ltd
Description The solution was to tell the story from the point of view of one biker instead of the pack. So we came up with an idea to write a book about a passionate biker who describes his various adventures and interactions while on a thrilling trip. The license plate on the cover captures, not only the singularity of the story, it also lends the book an identity all avid riders would relate to.

 

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The Presidium Curriculum Books http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/the-presidium-curriculum-books/ Mon, 25 Aug 2014 10:01:35 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2737  

Book Covers
Client Marvel Group
Brand Presidium Senior Secondary School
Agency Out of the Box
Description How does one make curriculum books, a total of 99 books for Nursery to Class 5 children, interesting, inspiring, stackable and easily identifiable? How can one direct the attention of children to them, inspire them to study? The very questions led us to create these books, an exercise that took us one and a half years. For the covers, we used colourful illustrations, subject- and topic-wise, chose pleasing typography, and for inspiration added brief bio sketches of leaders in different domains. There’s also a gradual transition in design from lower grades to higher grades. Also, every cover complements the grade and the subject, making the process of inventory management easy.

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You are a DINGBAT http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/you-are-a-dingbat-2/ Mon, 25 Aug 2014 09:57:31 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2734  

Complete Books
Client Papers by Kyoorius
Brand Papers by Kyoorius
Agency Kukooness
Description Papers by Kyoorius wanted to promote their papers at the Kyoorius DesignYatra 2013.It’s an annual event where designers and advertising professionals from around the world come together and share ideas.
To appeal to this audience and to make our papers a part of TG’s everyday life, we decided to design a typographic planner.

YOU ARE A DINGBAT is a different take on typographic Flourishes. It delves deeper into the forgotten typographical separators DINGBATS and relationships between typographers, Dingbats and type.

Objective of this planner was to showcase the paper as a medium and to remember the forgotten/ neglected typographic ornamental separators – Dingbats.

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One Bedroom, Hall and Kitchen http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/one-bedroom-hall-and-kitchen/ Mon, 25 Aug 2014 09:56:46 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2725  

Complete Books
Client Samira Gupta
Brand Self Published
Agency Studio Eksaat
Description One Bedroom, Hall and Kitchen explores a mother-daughter relationship through a series of phone conversations, emails, text messages, recollections and reflections which span a period of one year.Using a non linear narrative, the author explores the bond between two women which is as strong as it is fragile, their emotional journey, loneliness, guilt and coming to terms with growing up and growing old.The book has been designed like a diary, turning the reader in to a voyeur while at the same time giving them space to reflect and share their own thoughts.It is meant to be read and written in.

 

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Independence Brewing Co. http://localhost/awards.kyoorius.com/2014/design/2014-in-book-winner/independence-brewing-co/ Mon, 25 Aug 2014 09:55:05 +0000 http://localhost/awards.kyoorius.com/2014/design/?p=2703  

Branded Environments
Client Shailendra Bisht
Brand Independence Brewing Co.
Agency Lotus
Description The client was setting up the business model for the first time and the expression of this space was to become the brand’s mascot. It needed to meet the following parameters—

  • The space had to connect the customers to the act of brewing crafted beer by revealing the brewery as the anchor for the space.
  • The program for the space required a performance area for occasional events, a zone for a small group of people to have craft brewing workshops, and the primary F & B space to have a seamless indoor-outdoor experience to take advantage of the Pune weather.
  • The space needed a vibe like a neighborhood coffee shop, a warm and easy to walk in post work or for lunch. The Venue is close to one of the fast developing IT and Commercial townships in Pune.
  • It had to express the core values of the brand and create a relationship with its end users having a spatial identity that creates a strong recall for the brand.
  • The challenge for the brand was to bridge age groups from 25 to 40, which to their mind was not being delivered by most of the competition.

Type and Location

The venue is an independent space in a larger commercial office complex in Pune.

It comprises of a 600 sft Brewery on display, 600 sqft of back of outhouse services and kitchen, 3800 sft of indoor front of house spaces as well as two split leveled outdoor areas of about 1500 sft.

There was no infrastructure available to set-up the brewery and F& B set up and with the large floor plate controlling costs was a challenge.

Solution and Unique Features

Conceived with the brewery and a larger island bar anchoring the whole experience, the bar extends into the outdoor space and allows for a seamless indoor outdoor space.

Placement of the brew house and the bar naturally divides creates multiple zones to accommodate different experiences as per the brief.

The levels built in to support the service movement of the brewery were integrated to create lines of sight from the more intimate zones and towards the flexible performance area. Thus zone was visually connected to the core spaces.

The brew house was pulled into the double height volume to create a dramatic presence and the function glass divide was converted into an iconic articulated façade for the brew house.

Tight palette of natural materials which ensure a timeless feel and works in the day and the nights. Polished  VDF concrete floor, with brick and timber were used to generate the backdrop.

Custom designed mild steel details for the bar, brew house skin, all the lamps finished in tempered zinc, selective use of colour and the upholstered furniture in leatherette provided a distinct identity and warm feel that the brief demanded.

What really worked was the space connects to a wide variety of age groups and has helped the brand carve out a new experience of drinking.

 

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