2015 Nominees – Kyoorius Advertising Awards

Kenstar Voice 2

jia yin — Thu, 14 May 2015 06:17:23 +0000

Radio Advertising
Client		Videocon Industries Limited
Brand		Kenstar
Agency		Contract India

Audience		Married women and men aged above 30 years in the urban and semi-urban regions of India.
Brief		Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner.
Cultural Context		Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with.
Solution		There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

Kenstar Voice 1

jia yin — Thu, 14 May 2015 06:17:18 +0000

Radio Advertising
Client		Videocon Industries Limited
Brand		Kenstar
Agency		Contract India

Audience		Married women and men aged above 30 years in the urban and semi-urban regions of India.
Brief		Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner.
Cultural Context		Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with.
Solution		There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

Kenstar ‘Voice 1′,’Voice 2’

jia yin — Thu, 14 May 2015 06:17:00 +0000

Radio Advertising
Client		Videocon Industries Limited
Brand		Kenstar
Agency		Contract India

Audience		Married women and men aged above 30 years in the urban and semi-urban regions of India.
Brief		Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner.
Cultural Context		Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with.
Solution		There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

Vogue Empower ‘Prayer 3’

jia yin — Thu, 14 May 2015 06:16:54 +0000

Radio Advertising
Client		Conde Nast
Brand		Vogue
Agency		Ogilvy

Audience		Adults across the country.
Brief		Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles.
Cultural Context		In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives.
Solution		Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

Vogue Empower ‘Prayer 2’

jia yin — Thu, 14 May 2015 06:16:46 +0000

Radio Advertising
Client		Conde Nast
Brand		Vogue
Agency		Ogilvy

Audience		Adults across the country.
Brief		Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles.
Cultural Context		In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives.
Solution		Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

Vogue Empower ‘Prayer 1’

jia yin — Thu, 14 May 2015 06:16:37 +0000

Radio Advertising
Client		Conde Nast
Brand		Vogue
Agency		Ogilvy

Audience		Adults across the country.
Brief		Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles.
Cultural Context		In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives.
Solution		Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

Vogue Empower ‘Prayer 4’

jia yin — Thu, 14 May 2015 06:16:29 +0000

Radio Advertising
Client		Conde Nast
Brand		Vogue
Agency		Ogilvy

Audience		Adults across the country.
Brief		Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles.
Cultural Context		In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives.
Solution		Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

Center Fresh ‘Gundey’

jia yin — Thu, 14 May 2015 06:16:21 +0000

Radio Advertising
Client		Perfetti Van Melle
Brand		Center Fresh
Agency		Ogilvy

Audience		Adults across the country.
Brief		Radio still has the highest penetration in the Uttar Pradesh, the most populous state in India and a commercial was required that communicated the tagline “Zubaan pe Rakhe Lagaam” (Keeps your mouth shut) that the UP masses would enjoy.
Solution		It’s a very common sight in North India where people threaten each other with dire consequences but rarely even lay a finger on the other person. We captured these ‘all talk and no trousers’ guys in our radio commercial. The style of execution is very colloquial and typical of the Uttar Pradesh region.

&Pics Hollywood Sundays

jia yin — Thu, 14 May 2015 06:15:13 +0000

Radio Advertising
Client		Zee Entertainment Enterprises Ltd.
Brand		&Pics
Agency		Scarecrow Communications

Audience		Male & Female, 16 – 45 yrs
Brief		To promote the Hollywood Sundays segment on &Pictures
Cultural Context		India is a land of varied cultures and practices. We decided to highlight on the same in a quirky fashion.
Solution		Taking Indian nuances and fusing it with popular Hollywood movies

Kenstar Voice 1

jia yin — Thu, 14 May 2015 06:15:06 +0000

Writing for Radio Advertising
Client		Videocon Industries Limited
Brand		Kenstar
Agency		Contract India

Audience		Married women and men aged above 30 years in the urban and semi-urban regions of India.
Brief		Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner.
Cultural Context		Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with.
Solution		There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.