| Direct Mail | ||||
| Client | Greenply Industries | |||
| Brand | Greenply | |||
| Agency | Ogilvy | |||
| Brief |
Our objective was to create a unique brochure for Greenply’s annual report. | |||
| Location & Distribution | Our brochures were distributed among all Greenply dealers, stakeholders, partners and select consumers. | |||
| Solution |
Our brochures were crafted to resemble actual plywood boards. Every page of the brochure was made from actual Greenply sheets. The pages were then compressed to form the brochure while maintaining the look of a block-board. All the text was intricately etched on every page of the brochure. | |||
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