Advertising for Good
Awards
Client JSW Steel
Brand JSW Steel
Agency Fanatics
Brief JSW has always been looked at as India’s largest business groups. But they have a deeper value system. The steel they forge and the belief they have, has something in common: Inner Strength. Stemming from Inner Strength, WILL OF STEEL is their new brand philosophy that had to be established and made synonymous with the brand.
Cultural Context
 India is a country full of stories that can be best described as inspirational. Only most of them never see the limelight.
Where there is a will, there is an inspiring story. And for each story we decided to find a way together.
Impact
 Over 100 Will of Steel nominations, 52 featured stories and counting and spread across 19,000 public votes.