| Poster Advertising/Free Format | ||||
| Awards |  |
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| Client | Procter & Gamble | |||
| Brand | Duracell | |||
| Agency | Grey Worldwide | |||
| Brief | To communicate that Duracell batteries squeezes out every last drop of power for your devices.Target Audience: Adults between the age of 21-55. | |||
| Scale & Location |
The advertisement ran as an A2 print in supermarkets and stationery stores. They were placed near cash counters and product shelves. | |||
| Solution |
Through a torch that has been moulded to look like a toothpaste squeezed to the very last drop, we effectively communicated that Duracell batteries is long-lasting and will give you power to the very end. | |||
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