Art Direction for Poster/Press Advertising Client GSK Consumer Healthcare Ltd. Brand Crocin Pain Relief Agency Grey Worldwide Brief To promote Crocin as an effective headache relief medication in complex, everyday life situations. 28-35 years old couples who buy over-the-counter medicines for themselves and their family as preventive as well as curing measure. Scale & Location...

Writing for Film Advertising Awards Client Binani Industries Ltd. Brand Binani Cement Agency Ogilvy & Mather Pvt. Ltd. Audience General public, all SECs and age groups

Special Effects for Film Advertising Awards Client O. V. Choudhary Brand Madhya Pradesh Tourism Agency Ogilvy & Mather Pvt. Ltd. Audience The quintessential Indian family residing in metros and Tier 2 cities across India. Cultural Context MP  tourism  offers a vivid experience  for the  tourist’s and  this experience  takes  them into a deep internal trance....

Innovative Media Client Hindustan Unilever Pvt. Ltd. Brand Lifebuoy Soaps Agency Ogilvy & Mather Pvt. Ltd. Brief Every year over a million children die of diarrhea. Most of the deaths are rural due to lower levels of personal hygiene in rural India. The simple act of hand washing with soap can help prevent this. Our...

Use of Music for Film Advertising Awards Client Parle Agro Pvt. Ltd. Brand Frooti Agency Creativeland Asia Audience Broadcast nationally, the advert spoke to mango lovers across all age groups Cultural Context When we wanted to talk about Frooti’s immense appetite value, we created a film that’s all about the Magic of Fresh ‘n’ Juicy...

Direction for Film Advertising Client Parle Agro Pvt. Ltd. Brand Frooti Agency Creativeland Asia Audience Broadcast nationally, the advert spoke to mango lovers across all age groups Cultural Context When we wanted to talk about Frooti’s immense appetite value, we created a film that’s all about the Magic of Fresh ‘n’ Juicy mangoes – its...

Use of Experiential Marketing Client Lenovo India Brand Lenovo Agency Ogilvy & Mather Pvt. Ltd. Brief Lenovo ThinkPad wanted to demonstrate its lesser-known, yet amazing feature – The Spill-Resistant Keyboard.Spending money on mass-media campaign to publicize this feature was not smart. So the challenge was to find an unconventional way to reach our TG, and...

Use of Experiential Marketing Awards Client Nokia India Pvt. Ltd. Brand Nokia Lumia 1020 Agency Candid Marketing Brief To showcase the salient features of the Nokia Lumia 1020 – the 41 megapixel camera and the zoom capability of the phone.This feature gives outstanding clarity in the pictures taken from the phone. Results The concept was...

Activation Campaign Client Parle Agro Brand Café Cuba Agency Creativeland Asia. Brief Two decades after it was forced to sell of its beverage brands to a global cola giant and sign a decade long non-compete agreement, Parle Agro was re-entering the carbonated drinks category. It positioned its new product, Cafe Cuba, as the Coffee Revolution,...

Editing for Film Advertising Client Cadbury India Ltd. Brand Bournvita Lil Champs Agency Early Man Film Audience Mothers who have kids in the age of 2-5 Cultural Context Create a need for the brand among mothers of 2-5 year old kids.    

Activation Campaign Client Channel V/ Star TV Brand VithU Agency Ogilvy & Mather Pvt. Ltd. Brief India’s streets are pretty dangerous. We wanted to get reckless motorists wear their seat belts. People were ignoring advertising telling them to wear seat belts, so we needed to deliver the message in a way they simply couldn’t ignore....

Activation Campaign Client Aditya Birla Financial Services Brand Retirement Solutions – Birla Sun Life Agency DDB Mudra Brief It took the demise of the telegram to wake people up to how one take somethings for granted. Like money. DDB MudraMax was quick to see a great opportunity in the end of the era and conceptualised...