In-book winners – Kyoorius Design Awards

The Student Kitchen

Gordon Ling — Fri, 28 Aug 2015 11:48:32 +0000

Complete Books: Entire Books
Client		Self Promotional Work
Brand		Self Promotional Work
Agency		Salomi Desai

Availability		The book was available for purchase in London, United Kingdom and Mumbai, India.
Print Run		A limited edition print run of 100 books

Brief		Inspired by ubiquitous discussions on “what to cook for dinner” during my 4 years at college, ‘The Student Kitchen’ is a comprehensive handbook for the inherent food-explorer in each of us. It is a compilation of recipes by students from 39 different cultures and was created to provide an interesting insight into the favourite personal and cultural recipes of students from around the world.

Solution		The book has been designed to reflect simplicity of the student way of life by giving it a raw and easily approachable feel. The recipes begin with a brief description of the contributor which enables the reader to put it in its cultural context. Each section has a vibrant color palette. The main ingredients have been illustrated in simple execution to add to the personal feel of collected recipes

Crime and Punishment Book Cover Design

Gordon Ling — Fri, 28 Aug 2015 11:48:30 +0000

Book Covers: Book Front Covers
Client		Amazing Reads Publishers
Brand		Crime and Punishment Book
Agency		Landor

Availability		India
Print Run		5000 prints.

Brief		Fyodor Dostoyevsky‘s Crime and Punishment, first published in 1866, is a timeless tale of mental anguish, moral dilemma and murder that is still taught in literature programs at many colleges. Amazing Reads Publishers wanted to appeal to a new generation of readers with a modern rendition of the cover.

Solution		The .bold and striking cover design alludes to the story’s setting in communist Russia. The color red symbolizes the blood on the protagonist’s hands, while the hammer and axe hint at the plot of the book. The publisher applauded Mumbai for achieving a truly contemporary design for the 148 year old classic. The cover has been approved by Jeery Archer and will be on bookshelves nation wide.

Living, The Park Magazine – Vol.10 ‘Contrast’

Gordon Ling — Fri, 28 Aug 2015 11:48:28 +0000

Entire Magazine Design
Client		Apeejay Surrendra Group
Brand		The Park Hotels
Agency		TSK Design

Availability		Guests of the Hotel, Members of the Park, The Parks Mailing List of Prominent People in Society, Corporates & Media.
Print Run		Print Run: 7,000/issue + Online

Brief		The Park Hotels is India’s leading collection of boutique hotels. Our brief was to design a magazine presenting the hotel’s products and resonating with the brand’s ethos – ‘Anything but Ordinary’.

Solution		Rather than marketing the hotel’s products & services in a direct & ‘hard sell’ manner, we conceived of Living, a magazine that is carefully curated, edited & boldly designed–a barometer for contemporary trends in design. By redefining what a hotel magazine can be, Living showcases The Park as ‘Anything but Ordinary’. This 10th issue looks at Contrast as a fundamental tool in design, food & style.

Puffin Children’s Audiobooks

Gordon Ling — Fri, 28 Aug 2015 11:48:27 +0000

Graphic Design: Poster Design
Client		Penguin India
Brand		Puffin Children’s Audiobooks
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		Puffin, the children’s division of Penguin, wanted to promote audiobooks among children in India.

Solution		Since the ads were targeted to children, principal characters from famous fairy tales were shown standing in the form of sound waves with their mouths open (as if narrating the tale themselves). In short, illustrating audiobooks.

From Darkness into Light

Gordon Ling — Fri, 28 Aug 2015 11:48:25 +0000

Complete Books
Client		Film Heritage Foundation
Brand		Film Heritage Foundation
Agency		Design Stack

Availability		India
Print Run		700

Brief		From Darkness Into Light: Perspectives on Film Preservation and Restoration is the first-of-its-kind record of India’s cinematic legacy. Commissioned by the Film Heritage Foundation, it presents articles by leading preservation experts and archivists, and showcases 60 endangered Indian classics. As a part of a fund-raising drive, proceeds from its sales would contribute to the restoration process.

Solution		We produced a book that evoked nostalgia, reiterating the need to preserve a legacy. Printed with a special silver that recalls pre-1950s cinema, the cover shows the duality of beauty and decay, a journey that juxtaposes themes of classical with contemporary. The fragility of art is a refrain in the photo essays. Body copy in Trump Medieval Serif with headlines in Sans Serif reinforce the theme.

Times Internet

Gordon Ling — Fri, 28 Aug 2015 11:48:24 +0000

Wayfinding & Environmental Graphics
Client		Bennett, Coleman and Company Ltd
Brand		Times Internet
Agency		Guerrilla Art & Design

Brief		To add art and design for the newly occupied space for Times Internet, the largest Indian Internet Network (Digital venture of Times of India Group, India’s largest media and entertainment group). Times Internet offices are in Gurgaon and Noida in NCR. We designed total of 90,000 sq. ft. divided by 3 floors.

Solution		We approached the brief with no specific theme; instead we invited artists, designers, illustrators, street artists, graffiti writers, collage artists and sign painters to leave their mark in the office with our design direction. As office was active between Monday to Friday, we worked during weekends. Often surprising employees on Monday morning.

Smriti: Art from the Piramal Collection

Gordon Ling — Fri, 28 Aug 2015 11:47:11 +0000

Complete Books: Entire Books
Client		Piramal Art Foundation
Brand		Piramal Art Foundation
Agency		Kahani Designworks

Availability		Private distribution in India
Print Run		One thousand

Brief		‘Smriti’ is a compendium of works of art in the collection of the Piramal Art Foundation. Intended as a free resource for educational institutions, scholars, art professionals and art lovers, the book highlights major movements, personalities and ideas that have shaped art practice in India over the last 300 years.

Solution		The design of the book caters to distinct reading experiences: images of artworks are laid out clearly on individual pages, for browsing by the casual reader; introductory pages for each chapter enable quick referencing; and colour coded signposts hyperlink chapters within the book for in-depth research. Printed and bound for endurance, every copy is intended for use by many different people.

Sour Marbels – Exorcism

Gordon Ling — Fri, 28 Aug 2015 11:47:09 +0000

Posters and Point-of-Sale
Client		Perfetti Van Melle
Brand		Mentos Sour Marbels
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		Perfetti Van Melle wanted to advertise its unique brand Mentos Sour Marbels, which is known among its consumers for its extreme sour taste. The previous campaigns had already talked about the taste of these marbels, and thus we were asked to push the envelop a little further and communicate the same USP like never before.

Cultural Contex		Exorcism is a fairly common tradition practiced across India and other parts of the world to ward off evil spirits. The exorcists often resort to various scary tactics to force the evil spirit out of the victims’ body.

Solution		Using the idea of exorcism, we portrayed that various exorcists are using Mentos Sour Marbels to scare the evil spirits. In an extensive exercise, we created 3 ads with intricate illustrations and developed the final creatives with mixed media, using clay relief work and authentic tribal art to give them a unique character. Finally, they were digitally finished to highlight the finer details.

Buying is killing

Gordon Ling — Fri, 28 Aug 2015 11:47:07 +0000

Illustration for Design: Poster Design
Client		WWF INDIA
Brand		WWF INDIA
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		WWF wanted to change the conversation and communicate directly with customers rather than poachers in their new campaign against the purchase of exotic animal goods.

Solution		In this outdoor poster campaign, WWF targets the customers themselves and communicates that by buying products made from exotic animals, they too take part in the poaching and killing of animals. That buying is as equal as killing.This campaign ran at locations where people would usually swipe their cards – at select ATMs, leather goods stores and across billing counters that supported the cause.

Cinthol – Alive is Offline

Gordon Ling — Fri, 28 Aug 2015 11:47:05 +0000

Graphic Design: Poster Design
Client		Godrej Consumer Products ltd.
Brand		Cinthol
Agency		Creativeland Asia

Brief		Cinthol, a personal grooming brand in India, released their latest digital campaign, Alive Is Offline, which encouraged the netizens to disconnect and explore the real world. They wanted to convey the same message, but this time to an on-ground audience.

Solution		The Idea: Alive Is Offline Minimal Edition.We created minimalistic posters for social media using well-known social media app icons and creatively placed them in a travel/adventure setting, with lines that evoke the strengths of the offline world. These posters were then seeded on various social media platforms.