A Short Story

Writing for Communication Design: Point of Sale
Client		Crossword
Brand		Short Stories
Agency		Alok Nanda and Company

Brief		To increase sales of short stories across Crossword Bookstores.

Location & Scale		We created a poster in the form of a short story, and put it up in Crossword toilets (facing the pot). What we wanted was a captive audience of book lovers. The idea behind the poster and its strategic placement was to entertain visitors with something to read while they were sitting it out in the loo. And to demonstrate the power of a short story.

Solution & Unique Features		A short story is a quick read even though it has a fully developed, and usually, highly engaging theme. We created a poster in the form of a short story, and put it up in Crossword toilets, where we would have a captive audience of book lovers. The idea behind the poster and its strategic placement was to demonstrate the power of a short story to visitors while they were sitting it out in the loo.