| Branded Environments |
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| Client | Impresario Hospitality | |||
| Brand | Social | |||
| Agency | Guerrilla Art & Design | |||
| Brief |
To reflect what Social stands for inside the space through art and design at different locations across India. While each location should have its own unique identity, it should connect with central identity of Social. | |||
| Location & Scale |
Currently Social is present at 5 locations. Church Street in Bangalore, Hauz Khas and Defence Colony in Delhi, Colaba and Lower Parel in Mumbai. Each of them are different sizes which ranges from 1200 sq. ft. to 12000 sq. ft. Impresario is planning to open more Social across India. | |||
| Solution & Unique Features |
Each Social is connected through use of unique bold typography that connects all the elements from Signage to packaging to installations inside space. Inspired from ‘Street’, Social uses different techniques, such as stencils, paste ups, stickers etc. Apart of use of #hashtags with local languages and slangs, Social also uses local objects whenever relevant to space. | |||
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