Buying is killing

Illustration for Design: Poster Design
Client		WWF INDIA
Brand		WWF INDIA
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		WWF wanted to change the conversation and communicate directly with customers rather than poachers in their new campaign against the purchase of exotic animal goods.

Solution		In this outdoor poster campaign, WWF targets the customers themselves and communicates that by buying products made from exotic animals, they too take part in the poaching and killing of animals. That buying is as equal as killing.This campaign ran at locations where people would usually swipe their cards – at select ATMs, leather goods stores and across billing counters that supported the cause.