| Posters and Point-of-Sale |
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| Client | GODREJ CONSUMER PRODUCTS LTD. | |||
| Brand | CINTHOL | |||
| Agency | Creativeland Asia | |||
| Description |
Cinthol, a personal grooming brand in India, released their latest digital campaign, Alive Is Offline, which encouraged the netizens to disconnect and explore the real world. They wanted to convey the same message, but this time to an on-ground audience. | |||
| Solution |
THE IDEA: Alive Is Offline Minimal Edition. We created minimalistic posters for social media using well-known social media app icons and creatively placed them in a travel/adventure setting, with lines that evoke the strengths of the offline world. These posters were then seeded on various social media platforms. |
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