| Illustration for Design: Poster Design | ||||
| Client | Feast in a tray | |||
| Brand | Feast in a Tray | |||
| Agency | Karigari Design Inc | |||
| Brief | Feast in a Tray is a modern and unique spin on the conventional ‘dabba’ or tiffin system of Mumbai, India. It delivers a fresh and healthy assorted meal, a feast, wrapped in a disposable tray that fits perfectly into parties, office lunches, festivities. just about everything that needs a full stomach. The brief was to communicate the core thought of the brand – ‘a feast leads to happy endings.‘ | |||
| Solution |
The thought was executed by choosing two popular children’s stories of ‘The Three Little Pigs’ and ‘Hansel and Gretel’ with a twist that includes a feast, and a different happy ending.The posters were designed in the same style as the branding and identity to maintain synergy.Could the stories have ended differently with Feast in a Tray? Food for thought. | |||
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