| Visual Identity Scheme for Startups |
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| Client | Lotus House | |||
| Brand | Local | |||
| Agency | Open strategy and Design Pvt. Ltd. | |||
| Brand History | Local is a new brand launched by Lotus House to bring all the iconic savouries of India under one roof. | |||
| Brief |
India is full of iconic food gems. However, the best of these savories are only available in their pockets of origin. Lotus House, a retailer with presence across major airports in India, wanted to launch a brand that brought together all the authentic savories under one roof. The brief was to bring alive the nostalgia associated with these often lost behind, but much cherished flavors. | |||
| Solution |
The brand had to be a walk down the bylanes from where these flavors come from. We called it ‘Local’ – to connote authenticity and belongingness. The visual world was inspired by the traditional signages and color palette. The typography was inspired by the lost tradition of hand-painted lettering. Imagery that depicted nostalgic moments, was used for the backdrop. | |||
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