Catalogues and Brochures
Client KEWAL KIRAN CLOTHING LIMITED
Brand LAWMAN PG3
Agency Autumnwinter communications & design
Brief
 Lawman Pg3 is a fashion brand that has always aligned itself with stardom. For its latest collection, a new interpretation of stardom was required. The solution would have to be something that multi-brand retailers and exclusive outlets could keep, so that customers could go through it, and would want to keep for themselves.
Cultural Context
 Celebrities in India are almost worshipped as Gods. Some have temples dedicated to them while many others successfully transition into politics. For better or for worse, stars in India are seen as larger than life.
Solution
 So far, all of Lawman Pg3’s work has been glorifying the star. This time, things have been flipped around, and we see what the world looks like from a star’s point of view. Switching to this POV has been termed as “Wear Your Aura”, and it has formed the basis of the new campaign. The catalogue shows pictures that are true to scale in a sense, where the stars are literally larger than life.

LAWMAN PG3 - WEAR YOUR AURA