| Entire Magazine Design | ||||
| Client | Apeejay Surrendra Group | |||
| Brand | The Park Hotels | |||
| Agency | TSK Design | |||
| Availability | Guests of the Hotel, Members of the Park, The Parks Mailing List of Prominent People in Society, Corporates & Media. | |||
| Print Run | Print Run: 7,000/issue + Online | |||
| Brief |
The Park Hotels is India’s leading collection of boutique hotels. Our brief was to design a magazine presenting the hotel’s products and resonating with the brand’s ethos – ‘Anything but Ordinary’. | |||
| Solution |
Rather than marketing the hotel’s products & services in a direct & ‘hard sell’ manner, we conceived of Living, a magazine that is carefully curated, edited & boldly designed–a barometer for contemporary trends in design. By redefining what a hotel magazine can be, Living showcases The Park as ‘Anything but Ordinary’. This 10th issue looks at Contrast as a fundamental tool in design, food & style. | |||
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