| Packaging Design |
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| Client | Miss Chhotee’s | |||
| Brand | Miss Chhotee’s | |||
| Agency | Landor | |||
| Brief |
A new brand in the market of dips and snacks that takes inspiration from world cuisine, ingredients and recipes to create home made yet global flavours. Indian consumers are craving international travel but few can actually do it. How can we offer this international experience with the art and craft of each country’s cuisine? | |||
| Location & Scale |
Launched in Delhi, and expected to go national in 2015. | |||
| Solution & Unique Features |
We brought the countries to consumers by capturing the things that make these places look and taste so special. Local ingredients are lovingly arranged as artwork to evoke flavours much beyond the national stereotypes. Thus, the packaging looks just like a trip to the country of origin itself. Indian consumers are now travelling with their tongues. | |||
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