Puffin Children’s Audiobooks

Posters and Point-of-Sale
Client		Penguin India
Brand		Puffin Children’s Audiobooks
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		Puffin, the children’s division of Penguin, wanted to promote audiobooks among children in India.

Solution		Since the ads were targeted to children, principal characters from famous fairy tales were shown standing in the form of sound waves with their mouths open (as if narrating the tale themselves). In short, illustrating audiobooks.