Graphic Design: Poster Design
Client Penguin India
Brand Puffin Children’s Audiobooks
Agency Ogilvy & Mather Pvt. Ltd.
Brief
Puffin, the children’s division of Penguin, wanted to promote audiobooks among children in India.
Solution
Since the ads were targeted to children, principal characters from famous fairy tales were shown standing in the form of sound waves with their mouths open (as if narrating the tale themselves). In short, illustrating audiobooks.

PUFFIN CHILDREN'S AUDIOBOOKS