| Branding (Re-Branding)/Visual Identity Scheme |
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| Client | Sid Hospitality Pvt. Ltd. | |||
| Brand | Pot Pourri | |||
| Agency | MangoBlossom Design | |||
| Brand History | Pot Pourri is a world cuisine café & bar, well known for its authentic food and warm service. Located at Inorbit Mall Vashi, in suburban Mumbai, Pot Pourri attracts a diverse clientele, and is popular with both the locals and the expats. After a decade, and for the first time ever, the business was ready to revamp and refresh, poised to dazzle its customers with a delicious new look! | |||
| Brief |
Pot Pourri appeals to everyone: friends, families, couples, colleagues. Our task was to deliver a 360-degree brand refresh that would excite existing customers and entice new ones. This included creating a cohesive brand strategy and identity, bringing it to life at the venue and across all touch points. We had to keep costs low, recycle where possible, and adhere to the Mall’s design guidelines. | |||
| Solution |
The new Pot Pourri is Happy, Social & Diet-free! In a lonely, carb-deprived world, it urges you to load up on life’s simple pleasures. ‘Eat Carbs, Drink Beer, Stay Happy’, finds expression everywhere: in the food, service and branding, offering comfort and joy, through local humour with a global twist. WORLD FAMOUS IN VASHINGTON is one example that instantly connects with the local and the expat. | |||
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