| Brand/Visual Identity Expression in Digital or Moving Image |
||||
| Client | STAR TV | |||
| Brand | STAR WORLD – HOUSE | |||
| Agency | Star India Pvt Ltd | |||
| Brief | The challenge was to promote the multiple Emmy winning medical drama series HOUSE MD premiering on Star World. | |||
| Location & Scale |
Post the launch of ‘House’ that aired on Star World, the Mon-Fri 10 PM slot grew in terms of relative share of viewership of category from 12% to 36% to lead the slot and the daily average reach on the slot grew by 174%. | |||
| Solution |
Dr. House as a character was a misanthropic medical genius whose diagnosis about patient illnesses came from subtle or controversial insights about people in general. His famous quote from the show is ‘Everybody lies’. That connect comes from the visual representation of the fluctuating ECG graph also shown as a lie detector which forms a portrait of Dr. House. | |||
.jpg)