| Illustration for Design: Poster Design |
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| Client | Pernod Ricard India (P) Ltd. | |||
| Brand | 100 Pipers’ | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Brief |
Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. | |||
| Solution |
Sufi Rock combines classical Sufi music with Rock music. The unusual poster fused the jali (perforated, latticed screen) from Islamic architecture with a symbol widely used by rock and metal fans: power ballad symbol (with a lighter). It was die-cut using laser beams to create a beautiful ambiance when it interacted with light. | |||
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