| Graphic Design: Poster Design |
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| Client | Pernod Ricard India (P) Ltd. | |||
| Brand | 100 Pipers’ | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Brief |
Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. | |||
| Solution |
Sufi Rock combines classical Sufi music with Rock music. The unusual posters fused the jali (perforated, latticed screen) from Islamic architecture with symbols widely used by rock and metal fans:the power ballad symbol (with a lighter), the peace sign (‘V’ symbol) and the fist symbol .They were die-cut using laser beams to create beautiful ambiances when they interacted with light. | |||
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