| Writing for Communication Design: Printed Materials & Graphic Communications | ||||
| Client | Marvel Group | |||
| Brand | Mother’s Pride | |||
| Agency | Out of the Box | |||
| Brief | Mother’s Pride, India’s most loved preschool, wanted an admission-open communication. The challenge was to make the straightforward message of admission open, as interesting and appealing to parents as the other Mother’s Pride communications, in the past. | |||
| Solution |
To further the spirit of Mother’s Pride, we created a series of wanted posters, in search of the cute offenders our little darlings are. We took inspiration from the old American bounty posters, and turned them into a communication that is endearing and lovable – something that spreads the core value of Mother’s Pride: love. | |||
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