| Visual Identity Scheme for Startups |
||||
| Client | Abad Fisheries Pvt. Ltd. | |||
| Brand | Wild Fish | |||
| Agency | THOUGHT BLURB | |||
| Brand History | It is a new retail store for Fresh Fishes. Wild Fish is a chain of fish stores with a unique concept – customers can choose between frozen, fresh and live fish. | |||
| Brief |
Objective: To introduce a whole new concept to fish retailing – live fish in tanks.Target Audience: Fish lovers in and around Kochi, Kerala | |||
| Solution |
The approach was elementary – fish inside a net is the fish that lands up on your plate. Hence the logo, the signage and other elements. Black and white are the primary colours while orange is the secondary colour because these are the key colours of high sea fishing. | |||
.jpg)