| Posters and Point-of-Sale |
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| Client | World For All Animal Care and Adoptions | |||
| Brand | World For All Animal Care and Adoptions | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Brief |
World For All is actively involved in encouraging and facilitating the adoption of homeless street dogs in Mumbai. Adopt-a-Pet 2015 was part of the NGO’s adoptathon calendar for which they wanted to increase awareness, participation and with luck, adoptions. Our job was to create simple, moving and effective communication for the event to reach out to the animal loving folks of the city. | |||
| Solution |
It’s only when you extend your hands that you can forge friendships, that you can help someone or even protect someone. We conveyed this through a graphic and arresting visual. The hands coming forward in an embrace, and in the negative space one could see the distinct shape of a dog. We used this to catch people’s attention and encourage them to participate in the adopathon. | |||
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