Founder Director, Eureka Moment Design Company
Chairperson, National Design Committee – ASSOCHAM ’10-’11
President, Mumbai Chapter – Association of Designers of India

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An alumnus of NID, Ahmedabad, Shanoo has a rich and varied experience in design and design management. She has an unerring ability to provide strategic design thinking and management, directing projects that are rare in scale and design opportunity. She has constantly pushed the bar towards the integration of technology in spatial projects with the belief that effective use of technology can transform user experiences.

She has steered benckmark strategic and design projects winning prestigious awards such as the ABPM, Rebrand 100, Designomics, Wolda and the CMO retail award on behalf of her Clients. She is the founder of a multidisciplinary design firm – EuMo, celebrating versatility and offering clients prolific expertise under one roof. She is also actively involved in ADI – Association of Designers of India as Mumbai Chapter President and represented the National Design Committee of ASSOCHAM as Chairperson for two years.

Shanoo believes that design thinking provides a universal platform for problem solving to enhance the quality of lives.