Chairman and Chief Creative Officer, FITCH
Chairman and Chief Creative Officer of FITCH, Tim steers the creative output of 13 multinational design studios, driving design standards and influencing the shape of brand and retail design worldwide
Overseeing the group’s Global Creative Council, he upholds the agency’s standards of quality the world over and chairs debates on what is happening in our industry, stimulating bold thinking from a global vantage point.
A forecaster of trends and marketing developments, Tim is widely published and has developed a number of influential insights and opinion pieces including trends ‘The Serious Business of Play’, ‘Generous Brands’ and most recently, ‘Dreaming, Exploring and Locating – how consumers shop today in physical, human and digital ways’. He believes designers have a responsibility to deliver experiences that enhance consumers’ lives at every point of interaction, and that the art of ‘brand storytelling’ is key to engaging modern consumers in our social age.
Tim is himself an award-winning designer, having collected a number of ‘best in class’ ratings for international brands LEGO, HiQ, Carhartt, McLaren and Harrods.
Passionate about creative excellence, Tim is also a firm advocate of design as a business tool and has a keen interest in seeing Design respected as a valuable commercial entity for the ROI it delivers.
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