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| 2001 | Websites Design of websites and microsites for brands, businesses, services, blogs, etc. What else do I need to know? Responsive versions of websites, mobile versions, etc. are to be entered alongside the web version. |
Single: INR 7500 | |
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| 2002 | Apps Branded or promotional apps. What can I enter? Games, tools… |
Single: INR 7500 | |
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| 2003 | Digital Design Anything that doesn’t fit into the other Digital Design categories. What else do I need to know? This category is not for apps, entire websites, or digital ads – enter these into the Apps or Websites categories, or the Online Marketing category instead. |
Single: INR 7500 | |
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| 2004 | Connected Products Products designed to work together with digital services or platforms e.g. app or website. What else do I need to know? The product and connected elements can be entered separately into other categories, but can only be entered once here if grouped together. |
Single: INR 7500 | |
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| 2005 | UX, Interface & Navigation for Websites & Digital Design Design of the user experience, interface or navigation for a site or other digital work. What can I enter? Websites, apps, installations… |
Single: INR 7500 | |
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| 2006 | UX, Interface & Navigation for Mobile Design of the user experience, interface or navigation specifically for a piece of mobile work. What can I enter? Mobile sites, ads, apps and games… What else do I need to know? This category is not for responsive sites or mobile versions of websites. |
Single: INR 7500 | |
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| 2007 | Writing for Websites & Digital Design Copy that is integral to the design of a website or piece of digital work, and helps bring the creative idea to life. What can I enter? Websites, apps, digital installations… What else do I need to know? To ensure that the work submitted is judged fairly, please ensure accurate translations or transliterations are made available in English. |
Single: INR 7500 | |
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| 2008 | Animation & Illustration for Websites & Digital Design Websites or pieces of digital design where animation or illustration bring the creative idea to life. What can I enter? Websites, digital publications, apps, etc. |
Single: INR 7500 | |
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| 2009 | Digital Magazine & Newspaper An online, mobile, or e-reader magazine/ newspaper that may or may not have a printed version. |
Single: INR 7500 Series: INR 9500 |
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| 2101 | Branded Film Content & Entertainment Branded films launched online. What can I enter? Viral films, interactive films, spots hosted on sites, long form content… What else do I need to know? Spots first shown on TV or in cinemas can’t be entered here. |
Single: INR 9500 Campaign: INR 11500 |
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| 2102 | Online Advertising Display advertising in paid-for online spaces. What can I enter? Banners, pop-ups, takeovers… What else do I need to know? This category is not for online branded films – enter these into the Online Branded Films category instead. |
Single: INR 7500 Campaign: INR 9500 |
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| 2103 | Digital – Direct Response Direct Digital Advertising. Drives a specific ‘call to action’ or targets a specific audience. What can I enter? Banners, campaign sites, social media campaigns, emails, apps, mobile ads… |
Single: INR 7500 Campaign: INR 9500 |
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| 2104 | Digital Tools & Utilities Branded digital tools or services that engage consumers and improve their experience. What can I enter? Web apps, screensavers, widgets… What else do I need to know? This category is not for mobile or social media work – enter these into the Mobile Marketing jury or Use of Social Media category instead. |
Single: INR 9500 | |
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| 2105 | Games Branded or promotional games. Can be downloaded or played online. What else do I need to know? This category is not for mobile games – enter these into the Mobile Marketing jury instead. |
Single: INR 9500 | |
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| 2106 | Use of Social Media Social media based advertising solutions. What can I enter? Social media apps and ads, sponsored tweets, competitions, takeovers… What else do I need to know? This category is not for mobile work – enter this into the Mobile Marketing instead. |
Single: INR 9500 | |
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| 2107 | Art Direction for Online Marketing Banners, pop up ads, campaign sites, website takeovers, social media campaigns, games… What else do I need to know? This category is not for online branded films – enter these into the Film Advertising Crafts jury instead. |
Single: INR 7500 Campaign: INR 9500 |
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| 2008 | Animation & Illustration for Online Marketing Banners, pop up ads, campaign sites, website takeovers, social media campaigns, games… |
Single: INR 7500 Campaign: INR 9500 |
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| 2009 | Writing for Online Marketing Online branded films, banner ads, campaign sites… What else do I need to know? To ensure that the work submitted is judged fairly, please ensure accurate translations or transliterations are made available in English. |
Single: INR 7500 Campaign: INR 9500 |
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| 2201 | Mobile Apps Apps designed for mobile platforms. What can I enter? Games, tools, etc. |
Single: INR 9500 | |
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| 2202 | Mobile Interaction & Experience Branded digital tools or services that engage consumers and improve their experience. What can I enter? Mobile apps, screensavers, widgets… What else do I need to know? This category is not for online or social media work – enter these into the Online Marketing jury or Use of Social Media category instead. |
Single: INR 7500 Campaign: INR 9500 |
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| 2203 | Art Direction for Mobile Marketing Mobile ads, apps and sites, MMS/ IM ads… |
Single: INR 7500 Campaign: INR 9500 |
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| 2204 | Animation & Illustration for Mobile Marketing Mobile ads, apps and sites, SMS ads… What else do I need to know? This category is not for online work – enter this into the Online Marketing jury instead. |
Single: INR 7500 Campaign: INR 9500 |
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| 2205 | Writing for Mobile Marketing Mobile ads, apps and sites, iAds… What else do I need to know? To ensure that the work submitted is judged fairly, please ensure accurate translations or transliterations are made available in English. |
Single: INR 7500 Campaign: INR 9500 |
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| 2301 | Integrated Digital Campaign Integrated campaigns that run mainly on online media. Should include the use of a few different platforms, e.g. sites, mobile, apps. banners, social media, etc. Offline elements are accepted if they work with the digital parts. |
Single: INR 11500 | |
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| 2401 | Technological Innovation Design work that pushes the boundaries of what can be done in digital, using technology in a novel way. |
Single: INR 9500 | |
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| 2402 | Innovative Use of Technology Digital marketing that pushes the boundaries of what can be done in digital, using technology in a novel way to promote a brand. |
Single: INR 9500 | |
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| 2403 | Innovative Use of Mobile Technology Work that pushes the boundaries of what can be done with mobile technology, using it in a novel way. What is it? Work that uses GPS, networked games, augmented mobile experiences… |
Single: INR 9500 | |
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| 2404 | Digital Installation Video installations or projections that create immersive environments. May or may not be interactive. |
Single: INR 11500 | |
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