News – Kyoorius Digital Awards

Ford EcoSport Youtube Masthead

admin — Thu, 22 May 2014 12:29:53 +0000

Online Advertising
Client		Ford India Pvt Ltd
Brand		Ford EcoSport
Agency		The Blue Hive

Brief		Cater to the high demand for the EcoSport by getting as many consumers as possible to experience it, despite a limited availability of test-drive cars. Consolidate ‘Urban SUV’ positioning established at pre-launch, by providing substantial ‘reasons to believe’ in the form of vehicle’s features. Spread awareness about the next-gen voice activated technology (SYNC™) in the EcoSport.
Solution		To demonstrate the amazing SYNC™ voice technology, we created India’s first Mobile Voice Activated Banner, allowing users to speak to the car via their phone, and tell it what to do! As a virtual test drive progressed, key EcoSport features were highlighted along with product videos and expert reviews. The result was an incredible interaction rate of 22.6%, roughly DOUBLE the industry average!

Escape into the Rains

admin — Thu, 22 May 2014 12:20:43 +0000

Websites & Microsites
Client		Sterling Holidays Resorts India Ltd
Brand		Sterling Holidays
Agency		Isobar

Brief		Sterling Holidays is into holidays (Vacation Ownership & One Time Holidays). Monsoon period is bad for the business as consumers do not tend to take holidays during these period. This is inspite of having attractive rates & at the same time getting a chance of experiencing the rains in some of the best locations in India. We had to draw travellers during this period.
Solution		We created a site that automatically detects the city they are in & the current weather in those cities (sunny or rainy). Depending on what the weather is, consumer was shown a corresponding image & asked if (s)he wants to experience. Depending on the ans, (s)he is taken through a thematic day at Sterling Holidays resorts. (S)he was also shown the nearest resort from the respective city.

Kyoorius Awards – Call for entry

admin — Mon, 29 Apr 2013 10:27:20 +0000

Kyoorius in partnership with D&AD and IAA (india Chapter) presents Kyoorius Awards – a Design Awards show featuring #designporn from all across India.

About Kyoorius Awards

admin — Wed, 17 Apr 2013 05:25:15 +0000

Kyoorius has been galvanizing the design community since 2006. The design landscape in India has been through a sea of change over the last few years and Kyoorius has been at the forefront – driving this change. This year we are upping the ante.

Here’s introducing the Kyoorius Awards.

The foremost awards for designers in India – Kyoorius Awards honours outstanding creative work in the Indian visual communications sphere for both professionals and students.

We’re proud to announce D&AD as our partner for Kyoorius Awards. D&AD is recognised over the world as one of the most prestigious design awards. The Kyoorius Awards are supported by the International Advertising Association – India Chapter.

Together Kyoorius, D&AD and IAA-India Chapter have created a truly principled and ethical platform by setting the highest standard in judging criteria. All winners will receive one free entry to the next D&AD Awards and one free pass to Kyoorius Designyatra 2014. And all finalists will receive 50% off on one entry to the next D&AD Awards.

And we’re not done just yet. After you’ve picked up your trophy at the Kyoorius Awards night, we will publish an annual awards book – The Kyoorius Awards Annual, to document and showcase the winners and finalists works. The Kyoorius Awards Annual will be distributed to over 5000 corporates across India – providing an invaluable and unrivalled source of creative inspiration.

Go on – get ready to show it off.

Kyoorius Awards 2013 Press Conference

admin — Tue, 16 Apr 2013 10:30:22 +0000

Kyoorius Awards 2013 Press Conference was held on May 10, 2013, at Blue Frog, Mumbai.

Rajesh Kejriwal (Founder CEO, Kyoorius), Tim Lindsay (CEO, D&AD) and Kaushik Roy (Immediate Past-President, IAA – India Chapter) unveiled the Kyoorius Awards to the press.

Press conference images