Integrated Digital Campaign
Client MTS India
Brand MTS Canvas Blaze
Agency Creativeland Asia
Brief The objective of MTS Download A Smartass Phone campaign was to use the launch of their new internet bundled smartphone Canvas-Blaze targeted at 16-25yr old download-crazy digital natives. It was an opportunity to create an engaging social promotional contest that got  gadget freaks within the internet community to barter social currency in return for an opportunity to own the swanky new handset.
Solution The idea of downloading something impossible, like a smartphone, was unbelievable but intriguing. This creative execution created a unique engagement platform for the brand. 72 hours of constant attention, engagement and social currency barter from the digital natives certainly gave a boost to our product launch.