Online Branded Films
Awards
Client Intel Private Technology Limited
Brand Intel
Agency Hungama Digital Services
Brief With the launch of Intel’s new Look Inside campaign, we thought of leveraging the brand proposition through branded content.
Using Mumbai’s infamous slum dwelling, Dharavi seemed the obvious start, as that fitted the overall though of Look Inside.
The task was to create branded content for a premier brand that would get recognition, drive the brand identity and enhance the premise of the campaign.
Site Youtube
Solution
 The campaign was met with tremendous appreciation and the elements nascent to India’s cultural footprint were amplified manifold through Intel’s interpretation.
In one month, the video garnered over 300,000 unique video views organically.