The Louis Philippe Jeans visual identity is inspired from the twill pattern which is very peculiar of jeans. The sharp edged twill pattern defines the strong nature of jeans cloth. There is a spiral flow of curves giving it the property of cloth. The curves also follow the golden ratio curve. The initials LPJ of Louis Philippe Jeans is also perceivable in the form. The crown and the form retains the heritage value of Louis Philippe. The indigo color of the visual identity marks an important connection of jeans and aiandia, as pure indigo dye was made in India from where it gets it name. The visual identity embodies boldness, dynamism, sophistication and its precise geometry adds to the brands pursuit of excellence.
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