Mobile Apps
Client MARD – Men Against Rape and Discrimination
Brand MARD
Agency Hungama Digital Services
Brief With the overwhelming incidents of women harassment and rape, the need for a rescue app was imminent. With MARD, the rescue app would enable people to feel a little safer.
The application focused on simplicity when it came to the user interface and interaction, while simultaneously triggering a series of processes from the back end.
Solution When SOS button is tapped, the app automatically sends a message to the 5 emergency contacts which includes the victim’s geo-location.
The app to send out an alert to other app subscribers within a 1 km radius of the victim, informing them of the victim’s whereabouts.
And lastly, the app starts an audio recording that lasts upto 15 minutes and can be later used as evidence.