2013 NOMINEES / Design Craft - Typography

Agency:

Alok Nanda & Company

Client:

Filter

Filter, a design store in Mumbai, introduced a Paan (Betel Leaf) flavoured chocolate. To promote the same, we created a poster that played off on the traditional way a paan is eaten around the country – chewed and then spat out. The poster urged consumers to enjoy the real flavour of Paan without its messy consequences.

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Credits

Creative Director

Ajoy Advani

Design Director

Mahesh Ramparia

Designer

Mahesh Ramparia

Copywriter

Alok Nanda

Photographer

Mahesh Ramparia

Typographer

Mahesh Ramparia

Printer

Supressa Printer

Account Servicing

Ajoy Advani
Jennifer Fernandes

Client Contact Person

Ritu Nanda
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