Agency:
Locopopo Designs
Client:
Varnam
The 200 year old Lac-turnery craft from Channapatna, Karnataka is widely known as a toy-craft. Varnam’s effort has been reinterpret these toys as functional products for living spaces.
The design for packaging of these products focused mainly on – (1) Creating awareness about the craft (2) Showing it’s utilitarian value (3) Creating a look that is in sync with current times and (4) a packaging that is easy to transport, store and assemble at the retail end.
This functional design has given these products shelf-space in major boutiques across the country and garnered eye-balls from both, the people and press.
Award
Credits
Creative Director
Lokesh KarekarKarthik Vaidyanathan
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