|Mobile Interaction & Experience|
|Brand||Not So Serious|
|Brief||Digital media has changed the way fashion is reported, consumed and shared. Not So Serious, a fashion label from India, was looking for a buzz-worthy online design solution for their Autumn Winter ’15 lookbook. A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand.|
|Mobile Operating System
||All – It has to have Instagram. To be viewed on Mobile only.|
||Instead of the regular online lookbook, just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip.Using a mix of 312 images and videos, we designed an Instagram-only lookbook/website for the brand.|
|Results||2.7 K Followers
This lookbook gave bloggers and buyers an engaging glimpse into the collection.