Casting for Film Advertising
Awards
Client Aneel Murarka
Brand Ample Mission
Agency Scarecrow Communications Ltd. & Business of Ideas
Cultural Context
 The name of the protagonist is Deepak, meaning lamp, referencing the popular phrase “Ghar ka Deepak” – that means heir of the family. By showing a flickering bulb throughout the film, that eventually goes off, we imply that the heir of the family is now no more.
Solution
 To engage youngsters online, we cast celebrities with contrasting images -India’s most googled adult film star Sunny Leone (who has become a national sensation) and probably India’s most spoofed celebrity Alok Nath (who has recently trended and been in the news for playing fatherly, conservative, religious roles).
Audience
 Male smokers above the age 15 (Secondary: Female smokers).
Broadcast nationally.