63.5% of girls in rural India are forced to drop out of school. Their parents believe that education is wasted on daughters.
Solution
Dainik Bhaskar newspaper’s philosophy is ‘Zidd Karo, Duniya Badlo’ (Stay stubborn. Change the world). The current communication highlights a much needed change in the thinking of Indian society.
Audience
All sections of society, as this was a corporate film. The film was aired nationally.
