Writing for Film Advertising – English
Client TRUE SCHOOL OF MUSIC
Brand TRUE SCHOOL OF MUSIC
Entrant Dynamite Design
Brief The True School of Music’s objective is to develop the entrepreneurial skills in aspiring music students. The challenge for a music school in India is to engage and build faith with the parents and inspire and empower the youth. We were called in to create their communication campaign to promote TSM and inspire both parents and the students and take the leap and follow their passions.
Solution
Our brand film was designed and styled to be youthful and reach out to aspiring musicians. Accordingly, we chose musician & youth icon Anushka Manchanda to help us write & perform a spoken-word piece set to music. Our use of prominent typography and motion design elements throughout the film helped viewers maintain attention on the catchy, yet meaningful words.