Every woman from lower income group in India does odd jobs apart from household work to support family income. These efforts are mostly passed as hobbies or time-pass and never gets acknowledged as profession.
Solution
Unskilled labour also suffers from identity crisis. And hence the idea was to inspire them to aspire a little more. To add a skill, to be known for it. And India’s first All-Woman Painting Team was the most potent story to begin the campaign with.
Insight
Saroj’s story first started trending on social media as painting designer textures on walls was strictly a male domain before Saroj took the initiative. The film also travelled on foot to reach remote locations using the national and international NGO network, including United Nations and Skill India.
