| Poster Advertising/ Free Format | ||||
| Client | GlaxoSmithKline Consumer Healthcare Ltd. | |||
| Brand | Eno Antacid | |||
| Entrant | Ogilvy & Mather | |||
| Brief | To communicate the effectiveness of ENO the best antacid for digestion after heavy eating. | |||
| Scale & Location | This piece was placed at restaurants, medicine shops and outside fast food joints to reinforce the product’s benefit. | |||
| Solution |
Posters which communicate excessive eating in a creative yet simple way and a line that people will not just identify with but use it often after they have eaten their heart’s fill. | |||
