Use of Social Platforms
Client VIP Industries
Brand Aristocrat
Entrant ibs
Brief Aristocrat is one of India’s oldest utility luggage brands. The challenge before VIP industries (makers of Aristocrat Luggage) was to give a new life to brand Aristocrat, and make it the preferred luggage brand of the urban youth – a segment in which it was facing tough competition from the likes of American Tourister and Safari.
Solution
 We shot over 100 response clips with our two brand ambassadors. We also shot a separate library of product videos.

Next, we created a custom software which parsed consumer queries in real time, identified their intent using Google’s API.AI artificial intelligence engine, picked up the matching responses and product videos, and stitched together a personalized response for every user.