| Photography for Advertising | ||||
| Client | Peppermint Clothing Pvt Ltd | |||
| Brand | Peppermint | |||
| Entrant | Autumnwinter communications & design | |||
| Brief | Peppermint is a leading kids-wear brand, especially for girls.The challenge here was to follow up with the success of the last year Spring-Summer Campaign, with a new one that’s just as insightful,creative and inspired from the brand tag line and philosophy,For Your Little Princess.Clothing for the girl kids in the age group of 1-14 years from SEC A & B Households. | |||
| Scale & Location | Campaign was executed PAN INDIA in Large format store, Multi-brand outlets, Dealer stores and in-house branding.Campaign was executed from November 2016 and is used till date. | |||
| Solution |
With Peppermint’s whimsical new floral collection,we literally brought to life every little girl’s floral diary,in the form of an interactive,larger than life storybook-displaying the clothes in a fun, interesting and memorable way. | |||
| Insight | Every little princess has a personal diary,where she scripts out her dreams and fantasies,gives voice to her secrets or imagination, and keeps for company as she explores the world.
The campaign has received a very good response from customers and also has led to increase in sales. |
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