| Use of Social Media | ||||
| Client | Amazon India | |||
| Brand | Kindle | |||
| Entrant | Contract Advertising | |||
| Brief | To introduce kids and make parents revisit the experience of listening to a story while demonstrating the Kindle. | |||
| Scale & Location | Storyteller Episodes: E01 – https://www.facebook.com/KindleIndia/videos/1282039561836480/ E02 – https://www.facebook.com/KindleIndia/videos/1300211980019238/ |
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| Solution |
We created a property named ‘The Storyteller’ where prominent voice artists, celebrities, and even authors narrated stories using Facebook Live. This ensured that kids and parents got a real-time storytelling experience. | |||
