Use of Social Media
Client Amazon India
Brand Kindle
Entrant Contract Advertising
Brief To introduce kids and make parents revisit the experience of listening to a story while demonstrating the Kindle.
Scale & Location Storyteller Episodes:
E01 – https://www.facebook.com/KindleIndia/videos/1282039561836480/
E02 – https://www.facebook.com/KindleIndia/videos/1300211980019238/
Solution
We created a property named ‘The Storyteller’ where prominent voice artists, celebrities, and even authors narrated stories using Facebook Live. This ensured that kids and parents got a real-time storytelling experience.