| Use of Branded Content | ||||
| Client | Pepsico India Holdings Pvt Limited | |||
| Brand | Pepsi | |||
| Entrant | Mindshare | |||
| Brief | There are many households in India, struggling to have any lighting in their homes even during the day. So, when Pepsi came up with an innovative solve for this “with a bottle of Pepsi at centre”, we decided to give the millennials another reason to have Pepsi this Diwali. | |||
| Solution |
We tied up with global foundation LOL & installed empty Pepsi bottles filled with water & bleach on house rooftops which enabled absorption of solar energy & illuminated houses & streets in GJ&TN villages. Content was brought alive via digital film that spread organically across YT. We retargeted users with other testimonial videos of villagers & urged consumers to join the cause by donating. | |||
